technology

Time to pivot: a guide to reinventing your SaaS brand

Time to pivot: a guide to reinventing your SaaS brand

If you’ve started your business around a decade ago and haven’t gone into acquisition mode yet, it’s time to stop and rethink where you want to take your business in the next few years. Tech has evolved quite a bit over the past decade and SaaS companies have proliferated like crazy. Everyone’s fighting over smaller and smaller spaces. If you are looking to carve out a special place for yourself, perhaps it’s worth taking a step back to figure out how to get ahead.

How Ikea Used Apple to Appropriate the Notion of Technology

The latest ad from Ikea is quite entertaining and seems to strike a chord with audiences (2.5 million views in 2 days of its launch). People seem to love this satirical kind of humor that ridicules long-standing methods of advertising. People’s positive reception could probably be due to two relevant insights Ikea made good use of.