The creative industry is in crisis. Marketing has gone down on the business agenda priorities. Big creative groups consolidate to protect profit margins while the industry pushes a ‘new normal’ rhetoric to convince businesses to spend more. Truth is, this crisis is not new and has only been brought centerstage by the pandemic.
Time to pivot: a guide to reinventing your SaaS brand
If you’ve started your business around a decade ago and haven’t gone into acquisition mode yet, it’s time to stop and rethink where you want to take your business in the next few years. Tech has evolved quite a bit over the past decade and SaaS companies have proliferated like crazy. Everyone’s fighting over smaller and smaller spaces. If you are looking to carve out a special place for yourself, perhaps it’s worth taking a step back to figure out how to get ahead.
Is Facebook here to stay? Four lessons for brands on the maturity curve
Why brand is essential to business transformation
It’s becoming increasingly difficult for brands to define themselves today. We see a merger of the physical with the digital, the online with the offline and the real with the virtual.This is not only transforming brand experiences, but also redefining the playing field of brands. Let’s consider the future: automotive brands will not sell cars; grocery retailers will produce everything they sell, TV networks will die, social media will be able to read our minds, and every brand will define itself as a tech brand. Are you ready for this future? If not, read on.
Overcoming the modern identity crisis: 5 rules for brands on digital
Digital is no longer an afterthought – it is core to how people experience and identify with brands. Brands without a strategy for digital are missing out – not on being hip and cool, but on much-needed revenue. In a digital era, it has become harder for brands to control the elements that drive their perception. Brand reputation is after all shaped by experience – online, offline and everywhere in between.
Trump’s Attack On Media And What It Means To Media Brands
Trump’s latest attack on the media is unprecedented. It is turning heads and raising eyebrows in every corner of the world. While he claims to fight ‘fake news’, in his argument and general rhetoric, he does not distinguish between different publications, insinuating that all media outlets condone fake news - Buzzfeed is no different to CNN, nor is CNN different from the New York Times. What’s alarming is that his attempt to delegitimise the media as an influential opponent to his presidency seems to be working.