The services that I provide start with identifying growth areas for your business and extend to building your brand and activating it across customer experience and communications

Business Growth

Customer Segmentation

Portfolio Rationalisation

Gap analysis & Opportunity Mapping

Qual/Quant Research Design

Competitive Benchmarking and Future Trend Analsyis

Brand Strategy

Brand Positioning / Purpose / Belief System

Brand / Product Architecture

Naming and Nomenclature

EVP Employer Proposition

Communications

Go-to-Market Strategy

Campaign & Content Planning

Messaging: Audience and Product

Personality and Voice

Launch & Brand Activation

Customer Experience

Experience Auditing

User Profiling & Mission Development

Ethnography and Data Analysis

Journey Mapping & Experience Design

UX Design