A problem-solver and storyteller, I draw on the diversity of my experience in the US, Europe and MENA to bring a fresh perspective to brands, combining thoughtful creativity and commercial savvy. 

I’ve been helping household brands reinvent themselves, building sustainable brand strategies to fight off competition and market disruption. I’ve been instrumental in helping Capgemini rebrand its consulting arm while evolving the go-to-market approach for its global business units, guiding Sainsbury’s to create a brand-led business model to achieve growth for its expanding business lines, advising Porsche on simplifying its customer experience across digital and retail, and helping Maersk consolidate its portfolio in preparation for the digital revolution in transport and logistics.

I have also helped a number of consumer-led businesses, such as Reckitt Benckiser, General Mills, and Danone on extension and expansion projects, creating relevance with new audiences and markets.

Quick facts about me:

✔ 17+ years in industry

✔ Fortune 100 clients

✔ London/LA/Dubai agency experience

✔ Deep EMEA knowledge

✔ CPG, tech and auto expertise

✔ Hybrid B2B & B2C know-how

✔ SaaS / startup experience

A few more fun facts:

• I’ve lived in 5 cities over the past 17 years

• I am an avid street photographer

• Although I hold an MSc in Strategic Marketing (Cranfield University, UK), I am a computer engineer and know a thing or two about coding

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