The creative industry is in crisis. Marketing has gone down on the business agenda priorities. Big creative groups consolidate to protect profit margins while the industry pushes a ‘new normal’ rhetoric to convince businesses to spend more. Truth is, this crisis is not new and has only been brought centerstage by the pandemic.
How is Johnnie Walker Conforming to the New Codes of Luxury
The latest Johnnie Walker Blue Label ad/campaign is a great example of masterful storytelling. Behind the appeal of Jude Law lies a well-crafted strategy aimed at reinforcing the luxury positioning of the brand. In this ad for its most premium products (Blue Label), Johnnie Walker is conforming to the new codes of luxury and behaving like a true luxury brand.
How Ikea Used Apple to Appropriate the Notion of Technology
The latest ad from Ikea is quite entertaining and seems to strike a chord with audiences (2.5 million views in 2 days of its launch). People seem to love this satirical kind of humor that ridicules long-standing methods of advertising. People’s positive reception could probably be due to two relevant insights Ikea made good use of.