If you’ve started your business around a decade ago and haven’t gone into acquisition mode yet, it’s time to stop and rethink where you want to take your business in the next few years. Tech has evolved quite a bit over the past decade and SaaS companies have proliferated like crazy. Everyone’s fighting over smaller and smaller spaces. If you are looking to carve out a special place for yourself, perhaps it’s worth taking a step back to figure out how to get ahead.
One’s perspective is not always the best indication of reality. As much as we’d like to believe we hold the key to the truth, we remain subjective and irrational beings victim of our own biases. As strategists, acquiring data is necessary to formulate bulletproof strategies.Markets are becoming more fragmented and consumer needs ever more divergent. A proper brand strategy must account for short-lived realities and unpredictable events. Knowledge then forms the basis of good planning: the more data, the better.
