I am a Brand & Growth Strategy Consultant
Disruptive thinker, creative storyteller and left-brained project leader. I have been consulting businesses for 14 years on marketing strategy and customer experience, helping them create, manage and transform their brand to achieve business objectives: where to play, what to offer and who to talk to.
My hybrid experience combines rare B2B and B2C know-how, with international exposure gained at agencies in London, Los Angeles and Dubai. I have deep knowledge of the EMEA market with expertise in CPG, Tech and the wider Mobility landscape.
I’ve been strategy lead on local and global multi-million dollar assignments, engaging the c-suite and providing guidance and leadership for cross-functional teams (research, design, PR, digital and media).
Some of the challenges I help solve
✔ Identifying the white space to help your brand/product stand out
✔ Helping your business talk to new audiences and extend into new spaces
✔ Removing the paint points in your customer experience and making it work for different audiences
✔ Simplifying complex brand and product portfolios
✔ Sharpening your brand’s communication: messaging and tone of voice
✔ Helping your brand travel across markets and geographies
✔ Aligning culture and employee behaviour with business objectives
✔ Launching products / sub-brands with highest impact and marketing effectiveness
A bit of my work experience
Helping British household retailer diversify its business beyond food into a self-sustaining ecosystem
Helping Paris-based tech consultant Capgemini launch a new premium offering in the market
Helping Aramco launch a one-of-a-kind cultural center in the MENA region, defining the brand and its customer experience
Helping RB establish its footprint across RUMEA markets, localising brand communications for its power brands
Helping the $12b US-based engineering, design and tech firm elevate its positioning, redefining the way it engages its employees, customers, and partners.
Helping Chalhoub Group, one of the world’s leading beauty and luxury retailers, launch its own labels and strengthen its equity
Helping the Saudi Exchange transform its holding structure, optimise its portfolio and launch new offerings in the market
Redefined the CX of the iconic German car manufacturer, drawing implications on its positioning, comms and end-to-end service proposition
Some of my thoughts
No, Facebook hasn’t rebranded. Facebook branded its holding company. Their press release mentions clearing up the confusion between the company brand and the consumer app, but the real reasons behind this go deeper.